Millennials between consumer ethnocentrism and attitudes towards local campaigns
نویسندگان
چکیده
منابع مشابه
Towards Consumer Ethnocentrism and Animosity in Indonesia
This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
متن کاملtowards consumer ethnocentrism and animosity in indonesia
this current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in indonesia in regard to eight opposed countries. based on the anova test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
متن کاملConsumer Percepton and Attitudes towards Green Cars
The paper looks into the consumer perception and attitudes towards green cars. A questionnaire was designed with a sample size of 157 in area of Mumbai. The objectives of research is to determine perception of Green Cars in the minds of the average Indian Consumer, to ascertain the attitudes of people towards alternatively fueled vehicles and to ascertain the qualities that consumers look for i...
متن کاملConsumer Ethnocentrism, Product Attitudes and Purchase Intentions of Domestic Products in China
The globalization of market has brought considerable foreign goods to Chinese consumers. The competition between domestic and foreign corporations became more and more intense during last decades. This study focuses on how consumer ethnocentrism influences the preference for domestic goods among Chinese consumers. The data were collected through questionnaire from 501 middle school students. Th...
متن کاملMeta-attitudes and the local formation of consumer judgments towards genetically modified food
This paper draws upon survey evidence from Spain to examine the causal relationship between attitudes towards science and attitudes towards Genetically Modified (GM) food. It employs structural equation modelling and explores this association by using sub-samples made of regional groups that have GM agriculture. Our results suggest specific behavioural mechanisms in explaining GM consumer attit...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Proceedings of the International Conference on Business Excellence
سال: 2017
ISSN: 2558-9652
DOI: 10.1515/picbe-2017-0076